Skip to content
Sunday, October 18, 2026 All News Log in Sign up 한국어 ENG 中文 日本語 Tiếng Việt
The Korean TodayOverseas bureaus wanted first come, first served (new tab)

Society Civic Participation

Michuhol-gu Rebrands Mayor’s Direct Text Line as ‘Michu ON Text’…Launching Communication-Driven Governance for the 9th Popular Election Term

Incheon's Michuhol-gu District begins operating a text-only channel at '010-7155-3650' starting the 3rd, with the mayor personally reviewing messages before replying with the outcome

Posted Article No. 51392

Incheon’s Michuhol-gu District (Mayor Kim Jung-sik) has overhauled its communication channel between residents and the administration. The district announced that it will begin full-scale operation of ‘Michu ON Text,’ a newly rebranded version of its existing direct text service to the mayor, starting the 3rd. Coinciding with the launch of the 9th popular election term, the aim is to place resident communication at the forefront of policy.

  [The Korean Today] Operation of Michuhol-gu’s communication channel ‘Michu ON Text’ © Reporter Kim Mi-hee

The name ‘Michu ON Text’ was adopted in the course of reorganizing the service so that residents can use it more familiarly and easily. According to the district, the ‘ON’ in the name signifies always being connected and responding to every voice, embodying both the district’s commitment to listening to residents’ stories and the direction of communication-driven governance in the 9th popular election term.

The service number was set as ‘010-7155-3650’ to reflect the idea of ‘always being with residents 365 days a year.’ In this overhaul, the district did not stop at tidying up the name and number but also revamped the management system for how submitted resident opinions are reviewed and handled.

Using the service is simple. Any resident living in Michuhol-gu can send everyday inconveniences, grievance complaints, policy proposals, suggestions and more via text message. Submitted content is reviewed personally by the mayor and then examined by the relevant department, with the outcome relayed back by text. However, since this channel is for text messages only, phone calls are not supported.

The district expects the service to narrow the psychological and physical distance between residents and the administration and to serve as a channel for reflecting even small opinions arising in daily life into district affairs. In particular, it is expected to lower the threshold for resident participation, as people can convey their voices directly to the mayor with a single text message and no separate procedures.

Mayor Kim Jung-sik said, “Administration begins with listening to the voices of residents,” adding, “Through ‘Michu ON Text,’ I will not neglect even the smallest opinion but examine it personally, and I will practice communication-driven governance that finds answers together with residents.”

[ Reporter Kim Mi-hee: incheonsouth@thekoreantoday.com ]

Become a Local Ambassador Apply as Branch Director The Korean Today — Nam-Incheon

THE KOREAN TODAY × WIA CODE

이 기사의 WIA Code

WIA Code — 이 기사 인증

WIA Code 스캐너로 비추면 인터넷 없이 발행 사실과 위·변조 여부를 확인할 수 있습니다.
휴대폰 기본 카메라로 찍으면 스캐너 안내 페이지가 열립니다 — 기사 바로 열기

WIA Code 스트림 — 이 기사 전체가 담겨 있습니다

움직이는 코드는 스트림입니다 — WIA Code 스캐너로 약 47초 비추면 기사 전문(사진 포함)이 폰에 저장되어 인터넷 없이도 읽을 수 있습니다.

⇓ Stream.mp4 다운로드

WIA Code · 코리안투데이

© The Korean Today All rights reserved.

Related Articles

Kim Mi-hee, Reporter

Leave a Reply

Your email address will not be published. Required fields are marked *

Learn Korean free — in your languageA free YouTube channel for each language. New languages added every day. YouTube · @wiakoreanen ↗