The city of Incheon is opening a pop-up store to introduce outstanding products from local village enterprises to residents and to help expand their sales channels. It is an occasion where citizens can meet products made by their neighbors firsthand and experience the virtuous cycle of the local economy.
 [코리안투데이] Products featured at the Incheon Village Enterprise Pop-up Store © 장형임 기자 |
The Incheon Metropolitan Government (Mayor Park Chan-dae) announced that it will host the ‘Village Enterprise Pop-up Store’ at the Incheon Simin-ae House for two days, from September 19 to 20.
The event was arranged to give residents close-up access to the diverse products of local village enterprises in their daily lives, and to strengthen the self-reliance of these enterprises by increasing consumption within the region. Village enterprises are community businesses jointly funded by local residents that draw on local resources and manpower, and securing sales channels has consistently been cited as a challenge for them.
A total of 16 village enterprises will take part, presenting their distinctive products. A wide range of practical, everyday items will be on display, including traditional teas, naturally dyed goods, coffee drip bags, vegan yogurt, handmade accessories, crochet items, traditional fermented pastes, handmade cookies and bread, natural seasonings, dumpling hot-pot meal kits, upcycled bags, pouches and scarves, natural soaps, and grapes, a local specialty product.
The city will divide the event into Day 1 and Day 2 to introduce various product categories in sequence. It will also operate hands-on booths in which visitors can participate directly, promoting the value and activities of village enterprises.
The city expects the pop-up store to showcase the excellence of village enterprise products and lead to actual purchases, thereby not only raising the enterprises’ profile and diversifying their sales channels but also helping to spread a culture of consumption that thrives together with the local community.
Kim Jun-seong, director-general of the city’s Economic Affairs Bureau, said, ‘This pop-up store will be a meaningful occasion for residents to meet valuable products made by our neighbors firsthand and to experience the virtuous cycle of the local economy.’ He added, ‘We will continue to spare no effort in providing effective support so that village enterprises can broaden their points of contact with citizens and secure stable sales channels.’
For detailed information about the event, inquiries can be made to the Incheon Metropolitan Government Village Enterprise Support Agency (032-766-8313).
지역 홍보대사 신청 기자양성과정 신청 코리안투데이 지부장 신청 코리안투데이 인천강화
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