Silver Bridge: Their Day · Chapter 10 · Seniors' Health Product Consumption: Rational Choice or Blind Faith?

1. A column examining health functional food consumption among seniors in Korea and China and the problems of exaggerated advertising and fraud, introducing the contents of Chapter 10 of the author's book.
2. The market size is about 6 trillion won in Korea and 70 trillion yuan in China, where more than 30,000 seniors have been defrauded of over 1 billion yuan through "meeting sales."
3. The author argues that the Korea Consumer Agency and others are responding, but a fundamental solution depends on consumers' own rational judgment.

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