English · K-Culture ·
All Roads Lead to Seoul…South Korea Emerges as the Heart of Global Pop Culture
AI 3-line summary
- Foreign media, including those in the United Kingdom, the United States, Germany and France, have described Korea as a center of global pop culture and reported on the spread of the Hallyu.
- According to data from the Ministry of Culture, Sports and Tourism, Hallyu coverage accounts for about 20.8% in Europe, and YouTube (77.4%) and Netflix (65.1%) are cited as key channels.
- Concerns have also been raised over declining investment in the Korean film industry and overreliance on OTT platforms, and experts point to the need to combine technology with cultural depth.
Summary written by AI from the original article · 88 languages

Read the full article (machine translation) → Original article (Korean): 모든 길은 서울로 통한다…대한민국, 세계 대중문화의 심장부로 부상
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