Metacognition Part 15: The Psychology of Shopping

1. Columnist Lee Seon-yeong, in Part 15 of Metacognition Mastery 104, uses neuroscience research to explain what happens in the brain while shopping.
2. Citing research findings that 40 to 80 percent of all purchases are unplanned impulse buys, the column explains that dopamine drives the "wanting."
3. It proposes conscious shopping practices such as waiting 24 hours, pausing for 5 seconds, and keeping a shopping diary, and the next installment will cover social media dopamine.

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